Enjoy extended returns until 15 JanuaryEnjoy extended returns during the festive season until 15 January
Enjoy extended returns until 15 JanuaryEnjoy extended returns during the festive season until 15 January
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Shot of Burberry Pop-up for the 2024 Outerwear Campaign

Outerwear Pop-ups

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Discover an immersive series of global pop-ups that celebrate our connection to the outdoors – set against a backdrop inspired by quintessential British parks.

Window display of Burberry products hanging on a clothing rack
Window display of Burberry products hanging on a clothing rack

Bringing the Outside In

The space features park benches, signs and wooden structures inspired by bandstands – a traditional feature of British parks used to provide shelter from changeable weather. Discover an array of winter coats and jackets, including our signature trench, quilted styles and modern takes on puffers, alongside accessories detailed with new-season motifs and iterations of the Burberry Check.
Shot of Burberry Outdoor Pop-up for the 2024 Outerwear Campaign

Playful Interactions

Outside selected stores, the outerwear pop-up continues with tea stations serving British-inspired treats, signposted by Equestrian Knight Design weather vanes. Pop-ups will offer in-store activations, such as checkers and chess, that joyfully nod to recreational grounds across British towns and cities – bringing a sense of community to the space.
Display of Burberry products hanging on a clothing rack and folded on shelves
Window display of Burberry products hanging on a clothing rack and placed on green shelves

Dubai Mall, Dubai

19 November – 3 December 2024

Breuninger, Munich

15 October 2024 – 31 January 2025

Flannels, Leeds

21 November 2024 – 31 January 2025

Neiman Marcus, Dallas

17 October – 10 November 2024

Genting Grand Hotel, Chongli

15 November 2024 – 31 March 2025

The MixC, Shenyang

24 October 2024 – 16 February 2025

National Exhibition and Convention Center, Shanghai

5 – 10 November 2024

Umeda Hankyu, Osaka

30 October – 5 November 2024

Isetan Shinjuku, Tokyo

26 February – 2 March 2025

Shinsegae Centum City, Busan

4 – 15 December 2024

Shinsegae Daejeon Art & Science, Daejeon

4 – 15 December 2024

Chadstone, Melbourne

29 April – 18 May 2025
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Shot of Burberry Inside Pop-up for the 2024 Outerwear Campaign

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Burberry Limited, Horseferry House, Horseferry Road, London, SW1P 2AW
Registered in England & Wales
Registered Company Number: 00162636